What is the purpose?
-Advertises the artist and song
-Draws attention to the music and song
-Illustrates the song
-Appeals to a visual audience
-Expresses an individuals emotions
-Tells a story
-Markets an image
-Persuades the audience to buy the CD or download the song
-Raises the audience awareness or profile of the artist/group
-To make an artistic statement
-Product placement
How do we measure the success of a music video?
-Word of mouth
-Number of hits on Youtube
-Newspaper articles/TV reports
-How many times its shown on Television
-Amount of Downloads (legal or illegal)
-How long it is in the charts for
-CD sales
-Amount of nominations or awards given for video
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