Survey results

Looking at the audience feedback 3/4 of our total audience enjoyed the film which is a positive aspect of our feedback. This explains to us that we are reaching our target audience, however 25% is still a large number which didn't enjoy it. This may have been because of our lack of obvious narrative. I think that this percentage of audience who didn't enjoy the video may have not fully followed the narrative portrayed by the mise-en-scene and editing.

The results from this question are much more varied that the previous. It is clear that from our audience feedback that we may have let ourselves down in this area of our work. Our overall music video didn't seem to match the lyrics in our chosen song. This would have had a direct correlation with the audience not enjoying our music video by linking this to question 1. 10% thought that our music video barely matched the lyrics while 40% thought it did. This is another positive view of our work although a massive 50% was caught between.

Analysing the feedback from question 3 is much more positive view of our music video. It is apparent that our camera work and editing was a bigger success than perhaps our narrative and messages. 60% of our audience felt that our music video used effective camera and editing works, while 40% felt this was effective some of the time. The results from this agree with my thoughts that our choice of camera shots, angles and teh editing was one of our strongest points within our work.

Unfortunately this feedback is once again negative. Only 40% thought that the lip synching was in cue with the music. However only 10% thought it rarely was out of time. Looking at the 50% chunk of audience feedback its clear that our lip synching was not a stong area for us but we anticipated this and made double effort within our camerawork and editing.

This question looks away from our music video and onto our digi-pack. Looking at the results from the feedback it was a huge success and 3/4's of our potential audience thought it was an effective case for our CD. Although 25% is still a large percentage which viewed this negatively. The simple design and innovative features put onto the digi-pack has managed to appeal to our target audience as an effective product.

Lastly the question asked if overall our music video, products and advertisements all effectively targeted and hit our target audience of "urban teenagers." The response was a positive one and 70% said it was effective with only 30% disagreeing. In conclusion from our audience feedback it would seem that our music video was a majority success with a few areas that would need improvement on so that 100% of our audience would enjoy it as much as we do.