Ryan has managed to finish our digipack and has used a simple colour scheme to attract our target audience. Similar to the "Shifty" advertisements a yellow text on a black background was used instead of black text on a yellow background. We used a couple of screen-grabs to portray the basic narrative of the song and music video.

Using a similar idea to the digipack from "The Streets" we used an image of a lighter to contribute towards drawing in our target audience, many of whom allegedly smoke and do drugs.
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