Using different types of media in coalition with one project will have numerous advantages and positive aspects, including disadvantages and negative aspects.
Advantages
- Our music video will be publicised quicker and more effectively than on its own
- The video compliments the song and adds value to it
- The video may be associated with the song or vice versa
- Sales of the song will most likely rise due to the increase in advertisement
- The artists will be more well known
- Would be targeting our audience of "Urban" teenagers
- Not just one audience but two - hip hop and indie music lovers
- Would be available for anybody to watch and listen - internet, local radio etc.
Disadvantages
- With a combination of two genres, maybe audiences who follow that genre wouldn't enjoy the song
- The images on the advert and digi pack may be vague and difficult to link to the video
- Opinions of the quality of the video and narrative may vary
- Some of the lip synching could have been better and clearer
- The messages in the narrative may be difficult to interpret
What was liked
- The variety of camera shots - long, mid, close ups etc.
- The variety of camera movement - panning, tracking, point of view etc.
- The variety of editing - over-lapping scenes, flashbacks, dissolves, fade in/outs etc.
- Use of props to symbolise theme of video and song
What wasn't liked
- The lack of a basic storyline - some found it difficult to understand
- The length of some scenes was too long
- Hit alot of external obstacles during filming - weather, illnesses, other commitments etc.
We conducted a word search to find key words for our audience to say about our music video, both positive and negative. (click to enlarge)
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