How do we expand our audience?

Now we know our target audience for our song we want to be able to come up with ideas to expand this audience.
We want to be able to do this so we can increase sales and revenue created as well as raise the profile of the band from the song.
Ideas that could influence this may inlude:

• Changing the image of the band to target more female teenagers
• Ask celebrities to recommend the song
• Advertise the band on television/radio
• Send out a viral campaign to raise the bands profile